The company is an advocate for connecting retail with goodwill through efforts ranging from donations in local communities to a generous volunteer program for associates to funding child-focused, global initiatives that support social development efforts in underserved areas in Peru. Sixty-seven percent of women only have 3% of the floor space in shopping centers, and we are going to change this."įounded in 2009, Altar’d State operates 120 locations in 37 states. Retail and wholesale available for this Canadian brand. That stuck with me and has driven us to create beautiful options for those who have not had options in the past. Vintage retro inspired pinup style rockabilly fashions in sizes XS - 4X. "I have memories as a child shopping with my mother and seeing her break down and cry from never being able to find anything to wear. "This brand started from the heart," said Aaron Walters, chairman and CEO of Altar'd State, Arula and Vow'd (the company’s wedding brand). Online, Arula is looking to deliver an experience that shoppers can connect with anywhere with models of different sizes, easy outfitting tools and a top-notch guest service that it said will set the brand apart. The retailer plans to debut a standalone Arula store in October, with more locations to follow. As a brand, Arula said it aspires to help its customers leave the store feeling better than when they walked in. The company described its customer as a 25 to 35-year-old female who wants to be seen for her beauty, has a passion for giving back and has a love of fashion.Īltar'd State plans to grow the Arula brand and to expand it into new markets. The shops offer an immersive experience designed to engage the shopper's senses and raise the bar for mid-size and plus-size shopping. Plus-Size Clothing Activewear Coats, Jackets & Blazers Dresses Jeans Lingerie, Hosiery & Shapewear Loungewear Pants & Leggings. There are currently 17 Arula storefronts attached to Altar’d State stores. After reflecting on this feedback, we realized that we needed a new name, one that more accurately reflects what we stand for." "We always want our guests to feel beautiful, inspired and uplifted in every way, and we know that words matter. “We value our guests above all, and what we heard from them is that the old name had some negative implications, and that's not how we want our guests to feel," said Dana Seguin, Arula chief marketing officer. including clothes specially designed for plus-size women, petite women and. The new name means "shining as the sun, brilliant and filled with grace." The ethos of Arula is "Inspired by Beauty,” the company said. Here at PLT we have carefully selected catwalk-inspired pieces to create our trendy plus size clothing range consider this edit your one-stop shop for plus size clothing online. Image of a light brown Flutter-Sleeve Tie-Back Maxi Swing Dress for Women. The young women’s apparel retailer has changed the name of its A'Beautiful Soul brand, which offers sizes 10 to 24, to Arula. Here are her picks.Altar’d State is upping its game in women’s mid-size and plus-size fashions. We asked Holliday to share some of her favorite brands doing it right in plus-size fashion. “That's why modeling really changed my self-esteem and how I view myself, because I finally for the first time have accessibility to fashion that I didn't know existed.” “What shaped my perception about my body and myself was finding better clothes-that's what changed my world,” she says. Holliday is so adamant about supporting brands focused on the plus-size customer because she says access to fashion played a critical role in building her self-confidence, and she wants that for everyone with a bigger body. "The plus-size fashion world is definitely built by women of color-100 percent," she says. She also makes a point to support brands founded by women of color, who she says don't get nearly enough recognition or support in the fashion industry. This means Holliday does her best to recognize and call attention to brands that go up to 5x or 6x in sizing, which is unfortunately still not totally common, even in the world of plus-size fashion brands. “I like to buy clothes from people that actually give a shit about my body and about plus bodies," Holliday says. “I choose to wear designers and clothes from people that I like what they're doing-because if you're not supporting people like that, then they're not gonna be around,” she tells SELF in in our cover story, an interview with writer Ashley C. SELF cover star, the plus-size model and fat positivity activist Tess Holliday, is intentional about the fashion brands she supports.
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